Riyadh, March 2024
In a groundbreaking move at the LEAP exhibition, Master Works, a leading company in data management, digital transformation, and artificial intelligence, announced its strategic partnership with Leejam Sports, the owner and operator of the largest chain of sports centers in the Middle East and North Africa (Fitness Time). This partnership marks a significant milestone in Leejam's ambitious digital transformation journey, fully aligning with the Kingdom's Vision 2030 to enhance a strong digital community and economy.
The partnership, unveiled at the LEAP2024 conference held in Riyadh on March 5th, aims to utilize artificial intelligence technologies from Master Works across Leejam's extensive network of Fitness Time centers.
The partnership was signed in the presence of Mr. Hani Al-Laheebi, CEO of Master Works, and Mr. Adnan Al-Khalf, CEO of Leejam with the goal of leveraging artificial intelligence technologies to enhance customer experience and uphold the highest standards of commitment to delivering excellence in Leejam’s services.
Mr. Adnan Al-Khalaf, CEO of Leejam, expressed his full confidence that adopting artificial intelligence technologies will lead to a qualitative leap that contributes to the development of the sports and community health sector, aligning with the Kingdom's Vision 2030. He praised this partnership and emphasized the company's commitment to its digital transformation plans, which will elevate the quality of services provided to customers.
Mr. Hani Al-Laheebi, CEO of Master Works, expressed his utmost satisfaction with the strategic partnership. He affirmed that this partnership would provide the best technologies and solutions, significantly contributing to improving and developing the customer experience and enhancing their satisfaction.
