Data Analytics

Data analytics is a process of examining available data of all kinds to conclude the information it contains. It is done through systems and programs specialized in data analysis to enhance business performance by providing enterprises with key performance indicators, business processes, customer reports, and more. Data analytics enables enterprises to quickly catch up with market trends and gain a competitive edge over their competitors. It is essential to enterprises as it enables them to make more informed decisions and helps them increase revenues, improve operational efficiency, improve marketing campaigns, improve customer experience, and increase their trust and loyalty to the enterprise.