Master Works Strategic Systems Integration Partner for Qiddiya Investment Company in Collaboration with Google Cloud

Riyadh – May 2026 

Master Works announced its participation as the strategic systems integration partner in the Qiddiya City project, within the framework of the collaboration between Qiddiya Investment Company and Google Cloud, aimed at developing the digital infrastructure for one of the world’s largest smart entertainment projects.

This collaboration comes as an extension of efforts to support the objectives of Saudi Vision 2030 in building an advanced digital ecosystem based on data and artificial intelligence technologies, contributing to enhanced operational efficiency and improved visitor experiences within Qiddiya City.

Under this agreement, Master Works will undertake the integration of systems and targeted technology solutions within the project through a unified operational architecture that enables real-time data processing and analysis, supporting the development of a scalable smart city capable of immediate responsiveness to changing conditions.

The project aims to develop an advanced digital ecosystem built on three main technological pillars, including the establishment of an AI Factory powered by the Gemini Enterprise Agent Platform to develop customized intelligent solutions covering visitor behavior analysis, mobility patterns, and spending habits, enabling more personalized entertainment experiences and predictive crowd management from the outset. The project also aspires to develop the Q-Brain Agentic AI Platform, powered by Gemini models, to enable operational teams to access instant insights, execute tasks, and support decision-making with greater efficiency across the city’s various facilities.

The initiative also includes building a unified data platform based on BigQuery to connect and analyze data from multiple destinations and facilities at high speed, supporting the operation of an interconnected digital ecosystem that enhances performance efficiency and intelligent operations on a large scale.

In this context, Chairman of Master Works, Engineer Hani bin Mathib Al-Luhaibi, stated: “The selection of Master Works as the systems integration partner for a project the scale of Qiddiya City represents a true reflection of the remarkable maturity achieved by national talents and their capability to lead and shape the future of digital transformation in the Kingdom’s major sovereign projects. At Master Works, we are committed to delivering a highly efficient integrated ecosystem that ensures system readiness, sustainable performance, and supports the utilization of data and artificial intelligence to elevate operational efficiency and enhance the quality of the overall experience.”

Al-Luhaibi added that Master Works, through this collaboration, aims to deliver an advanced operational model that supports the future of smart cities through a flexible and scalable technological infrastructure, enabling the effective utilization of data and artificial intelligence to improve operational efficiency and enhance both operational and visitor experiences alike.

Through this collaboration, Master Works continues to strengthen its presence in major digital transformation projects and contribute to laying the foundation for advanced digital infrastructure that supports the Kingdom’s direction toward smart cities and a sustainable digital economy.