Aiming to Elevate Digital Transformation RAC Signs Strategic Partnership with Master Works


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Aiming to Elevate Digital Transformation RAC Signs Strategic Partnership with Master Works

Aiming to Elevate Digital Transformation RAC Signs Strategic Partnership with Master Works

Riyadh, July 6th, 2023

Riyadh Airports Company (RAC), which manages and operates King Khalid International Airport (KKIA), has signed a strategic partnership contract with Master Works company to implement the Turnaround Management System project. This comes as part of RAC’s efforts to enhance the digital transformation of its operations in line with the National Aviation Strategies and Saudi Vision 2030.

The partnership was signed by the Riyadh Airports CEO, Mr. Mosad Aldaood, and Master Works chairman, Mr. Othman Alhokail. It aims to ensure the continuity of RAC’s efforts to enable advanced technologies to manage operations at KKIA. This will be done using the “Baseer AI platform,” which is a forward-thinking computer vision platform that employs artificial intelligence technology, machine learning, and video analysis to measure performance indicators and monitor different ground operations. This will have a positive impact on the overall airport operational results, contribute to raising the safety level on the airfield, and improve aircraft turnaround processes by digitalizing and monitoring all the aircraft ground events.

Mr. Mosad Aldaood said: “This strategic contract with Master Works represents the digital transformation that KSA is witnessing in general, and the remarkable development achieved in the aviation sector in particular. The operational excellence of the company at different stages and levels is led by the adoption of cutting-edge technologies and digital solutions to raise the levels of automation.

“This successful expansion by RAC in terms of partnerships and agreements with different parties integrates in substance with the objectives of the aviation national strategies and the Saudi Vision 2030,” Aldaood added.

On his part, the Chairman of Master Works, Mr. Othman Alhokail, expressed his delight with this strategic partnership with Riyadh Airports and emphasized the importance of this cooperation. He stated, "We look forward to working with Riyadh Airports to achieve their digital transformation goals, which will ultimately benefit travelers’ experience. The partnership between Riyadh Airports and Master Works represents a concrete demonstration of the significant benefits that can be realized through the utilization of cutting-edge artificial intelligence and video analysis to enhance the travelers’ experience with the best plans, solutions, and programs." He added, "At Master Works, we are committed to providing our clients with the latest artificial intelligence technologies that enable them to drive digital transformation and improve operational efficiency with exceptional technical and innovative programs.”


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